A major U.S. retailer realized it had a problem. It sold a wide array of building and remodeling products, yet many customers weren’t buying everything they needed at the store to complete their projects. Sales could dramatically improve, for instance, if contractors who bought paint also bought paint brushes when they came in for supplies.
Digineer® knew what to do. A large volume of sales data was available, but the organization’s IT staff was too busy with day-to-day duties and had never been able to fully utilize the information.
First Digineer designed and built a data warehouse with powerful analytical and reporting tools. New insights and marketing plans followed.
Now the retailer could approach its suppliers with a win-win proposal: Fund and run promotions against the target audience, and in-store personnel work to support the drive. Moreover, schedule store visits by field representatives on mid-week mornings. Why then? Because data analysis shows fewer contractors shop on Mondays or Fridays.
The information was there all along, but Digineer provided the insight – which helped the retailer and its partners drive revenue and increase margins.
To find out how Digineer® can help your organization Drive Revenue, contact us today at 763.210.2300 or info@digineer.com.