Navigating Change Management: 3 Tools of the Trade

Change Management

Despite what others say, all of us enjoy a change. Think about all of the changes you’ve experienced in life. A change in school; you chose to go to college. A change in a relationship; you chose to date. A change in where you live; you chose to buy your house. In reality, we choose to change a lot of things in our lives. However, we have a more difficult time navigating change, when someone else makes the change for us: a reorganization, a change in job description, a company merger or a corporate downsizing.

In change management, it is important to use the three tools necessary for successfully navigating change.


Change doesn’t happen because mean people want to punish others in the organization. Think about it, the executive team doesn’t go into an all day meeting and discuss “How can we make our organization fail and get all of our employees to hate us?” On the contrary, change occurs for a very good reason, but it is important to communicate WHY we are going through the change. For instance, if there is a downsizing in the organization, the WHY could be explained by stating, “Our revenues didn’t meet our expenses and we need to be successful. We reduced our staff to attain this goal. It will be difficult and we will miss our colleagues but the alternative would be to shut our doors.”

All decisions are made for a reason, so the key is to be transparent in explaining WHY we are changing.

What’s In It For Me? (WIIFM)

Sadly enough people primarily care about their own needs and creature comforts. When a change occurs it is important for management to sit down with the staff and determine what positives will come out of the change. Employees will be skeptical and quietly in their mind, they will be asking, “What’s In It For Me?”

Management should remember their credibility is being questioned, and answering the employees’ WIIFM question, will reduce employee skepticism and increase trust in leadership.

The Future is Bright

During the first days, weeks and even months of the change, it will be challenging for many people. It is important to restate WHY we are going through the change, but also state how much better the future will be once the change is adopted, and the new normal is realized. Remember to keep looking to the bright future and celebrate the important milestones along the way.

Navigating change can be difficult, so be sure you have the right Change Management team to assist with this change.

Contact us to learn more about how Digineer’s Change Management approach can benefit your business:

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